Our Values

Through its values, the HSBC brand aspires to be perceptive, progressive, responsive, respectful and fair.

According to the 2006 HSBC Annual Review, our brand values are the following :

“We want to be the world’s best financial services brand. We want our customers to know that they can rely on us to provide the same high quality of customer service and to work with the same high ethical standards wherever they see our brand.
We have highlighted the five brand values that we aspire to.

Perceptive
• We will anticipate and meet the needs of our diverse customers around the world by using our ability to combine our global reach across markets and segments with local knowledge and expertise.

Progressive
• We are committed to continuous improvement in quality, effectiveness and efficiency through teamwork.

Responsive
• We will act quickly to ensure we meet and exceed our customers’ ever-changing expectations.
• Management at all levels will be hands-on, operating with a minimum of bureaucracy, giving guidance with wisdom and delegating with confidence.

Respectful
• We will exercise corporate responsibility in our activities and we are committed to the welfare and development of our local communities.
• We are committed to complying with the letter and the spirit of all relevant laws and regulations in the various countries in which we are present.
• We will operate the Group prudently, exercising strict expense and credit discipline, and maintaining strong capital and liquidity ratios to ensure no diminution in our external ratings.
• We value long-term, ethical client relationships.

Fair
• We will demonstrate the highest levels of integrity and put the Group’s interests ahead of the individual’s.
• We will treat customers, employees and suppliers fairly and objectively.”

Following these values, HSBC France has launched in october 2006 the ‘your point of view’ brand campaign.
The french website www.votrepointdevue.fr is a crucial part of this campaign, and an illustration of the bank’s statement ‘Being open to the world is understanding different point of views’ (‘Etre ouvert sur le monde, c’est comprendre les différences de points de vue’).